Introduction of CI


Corporate mark is designed to visualize the vision of DIME and to establish the corporate identity

The corporate mark serves a pivotal role for the integrated organizations and its members. It was abbreviated to DIME from ‘Daejeon International Marketing Enterprise’ to deliver our purpose and value quickly. To build a linguistic and visual communication system based on DIME’s name-centered strategy, the mark was designed to encourage business activities.

The letter ‘E’ of DIME represents the value and growth of the enterprise. Regarding colors, blue stands for the trust and responsibility DIME has as a public enterprise, orange represents the global passion and energy of its employees share about business, and green represents the friendly spirit of service towards citizens and customers. The mark contains DIME’s core values to deliver the enterprise’s vision effectively.

Dime is worth 10 cents, and Nickel 5 cents.
A dime is much smaller than a nickel, but holds twice the value. DIME, our corporate identity(CI) is to deliver our purpose, to contribute in Daejeon’s economy with a small, but strong and efficient system. We seek to advance with customer-centered marketing by making a public and friendly approach, just like a common dime coin.
마크 각 단어에 대한 의미
Graphic Icons Meaning Keywords Icon Meaning
D Daejeon,
House Direction
The design is based on the approved graphic code concept when the visual direction switches. ‘D’ is the icon for the house and means direction and value.
I High Turn the initial ‘I’ and you can see the H which means High service and High income of DIME.
M Sigma Turn the letter ‘M’ and you can see the icon Sigma. It represents overall customer satisfaction management marketing, customer value-oriented internal systems and also means the concentrated efforts of employees to achieve them.
E Panorama Turn the letter ‘E’ and you can see the icon of five lines. It is a panorama, which represents Panorama event; providing a variety of entertainment for customers (citizens).