BUSINESS AREA

Promoting MICE industrial activation

- Contribution to regional economy by qualitative growth and quantitative increase of MICE events hosted in Daejeon
- Developing regionally specialized exhibition and convention business
- Active operation of MICE facilities

Increase of international events hosted

Focusing on hosting major international and domestic events

Advancing MICE related urban marketing

Asia’s first international urban marketing certification by international standards

Ranked 4th in Korea by international meetings hosted (ICCA and UIA standard)

Reinforcing development of domestic and foreign MICE networks

Management of MICE Alliance in Daejeon/Chungcheong area

  • Managing the local first council for international congress to attract

Management of Global Science Convention Alliance

  • Managing a consultative organization of global convention bureaus specialized in scientific and technical conventions
  • Conducting information exchange and cooperation in hosting international events

Training the next generation of MICE professionals in Daejeon

  • Daejeon MICE supporters chosen from university students in Daejeon
  • MICE academy provides MICE related education for university students and job seekers

Management of exhibition business

Hosting exhibitions and discovering new exhibitions

  • Hosting National Defense Exhibition, strengthening ‘advanced defense’ in Daejeon’s science city positioning
  • Hosting Daejeon International Wine&Spirits Fair, the biggest wine event in Korea, branding Daejeon as the ‘City of Wine’
  • Hosting and discovering exhibitions linked with strategic industrial sectors of Daejeon

Training the next generation of MICE professionals in Daejeon

  • Preparation of short and long-term development base for exhibition business
  • Setting up the road map for development of Daejeon exhibition business