BUSINESS AREA

Activating and promoting MICE industry

- Contributes to regional economy through achieving qualitative growth and quantitative increase of MICE events hosted in Daejeon
- Develops globalized regional exhibition and convention projects
- Operates and expands MICE-related facilities and development of unique venues in Daejeon
※ M.I.C.E. is the abbreviation for Meeting(M), Incentive Tour(I), Convention(C) and Exhibition(E).

Attracting and hosting and international events

Provides customized service for the whole process of hosting international conferences and events.

  • (Step 1) Support for bidding activities
  • (Step 2) Support for public relations and marketing to increase participants
  • (Step 3) Support for successful hosting

Reinforcing domestic and overseas MICE networks

Operates and activates MICE Alliance in Daejeon/Chungcheong area

Operates the network of “Daejeon Convention Ambassadors”

Collaborates in GSCA(Global Science Convention Alliance) with overseas convention bureaus specialized in science-related conventions

Asia’s first international urban marketing certification qualified from DMAI(Destination Marketing Association International) under international standards

Training the next generation of MICE professionals in Daejeon

Operates MICE supporters chosen from university students in Daejeon

Operates MICE academy which provides MICE related education for university students and job seekers

Promoting international fairs and exhibitions

National Advanced Defense Industry Fair, specialized in advanced defense technology and services

Daejeon International Wine&Spirits Fair, the biggest wine event in Korea, branding Daejeon as the ‘City of Wine’

Discovering and hosting exhibitions and fairs relevant to Daejeon’s strategic industrial sectors